Based around a comprehensive workbook with video tutorials (plus audio and transcripts if you prefer to listen or read) Find your Magic takes you through the steps of: FINDING your WHY, Connecting your WHY with WHAT YOU SELL & CRAFTING the essential marketing COMMUNICATIONS you'll need to make the magic work.
1. Discover the secret formula to ensure you're building a brand instead of a just business.
2. Take the Quiz to establish where you are now and where your strengths and gaps are moving forward.
3. Establish what YOUR freedom & fulfilment looks like, and what you'll need to get there.
4. Leverage my signature system to find your unique 'why'
5. Discover the magic connection between your 'why' and what you sell.
6. Craft your fuzzy, wordy 'why' into tight, effective versions of the most essential bits of marketing copy for your brand, including:
+ Brand Purpose (mission / vision)
+ Golden Thread (the 'extended' why)
+ Brand Pillars (content categories)
+ Brand Statement (elevator pitch - tightened-up 'why')
+ Origin Story (your 'about us' page)