The secret formula for helping find and communicate your 'big why' so that marketing becomes fun and easy, and selling is a breeze because you're  totally irresistible to your ideal client.
Do You Want More? 
  • Inquiries / Leads
  • Clients / Sales
  • Demand / Consistent Business
  • Cashflow
  • Profit 
  • Differentiation
  • Buzz & Press
  • Big opportunities
  • Meaning
  • Freedom
  • Fulfilment
  • FUN
What if I told you all of these things start with just one simple strategy
... and I can show you exactly where to start?
That Strategy?
Build a Brand that Matters
My name is J.Nichole Smith, but you can call me Nic. I am a branding consultant and author, my superpower is helping entrepreneurs find their 'big why' and apply it - to create freedom and fulfilment by building a brand that matters instead of just businesses. My expertise comes from:

15+ years of building my own brands
15+ years of helping solopreneurs and billion dollar corporations grow their impact and their revenue.
A Masters in Marketing with Distinction from one of London’s top business schools.
I believe human-led brands will change the world. Will yours be one of them?
Where to Start?
When you're an entrepreneur, creating change in the world, and finding freedom and fulfilment for yourself by building a brand, starts with knowing what matters... to YOU and your CUSTOMER.

  • What do you want?
  • What are you good at?
  • What impact you want to have?
  • Why does what you do matter?

Finding the answers to these questions is hard enough, but being able to effectively communicate them (turn your 'why' into marketing and money) is an even bigger challenge.

Find Your Magic covers BOTH sides of this epic process... 
...and leads you through it one step at a time
AMAZING PRAISE from some of our AMAZING magic makers
"I can't recommend Find Your Magic enough. It was exactly the boost I needed to start building my brand."
- Elizabeth
"Nic helped me grow my brand and I couldn't be more proud of it. I never would have gotten where I am without her."
- Terran
"You will slice through your 'ifs' 'ands' or 'buts'... and have a shit-ton of OMG moments. Do the work - you and your mission are worth it."
- Nat
"I can't wait to do it again. If you haven't done it, please do, it's the best. Nic's help is on-point!"
- Marla
"Thank you so much! I love how you were able to point out things that were RIGHT THERE that I just wasn't seeing. I am so excited to move forward now!"
- Chantal
"Thanks to Find your Magic, for the first time in more than three years I feel like I have direction."
- Kristy
How Does Find Your Magic Work?
Based around a comprehensive workbook with video tutorials (plus audio and transcripts if you prefer to listen or read) Find your Magic takes you through the steps of: FINDING your WHY, Connecting your WHY with WHAT YOU SELL & CRAFTING the essential marketing COMMUNICATIONS you'll need to make the magic work.

1. Discover the secret formula to ensure you're building a brand instead of a just business.

2. Take the Quiz to establish where you are now and where your strengths and gaps are moving forward.

3. Establish what YOUR freedom & fulfilment looks like, and what you'll need to get there.

4. Leverage my signature system to find your unique 'why'

5. Discover the magic connection between your 'why' and what you sell.

6. Craft your fuzzy, wordy 'why' into tight, effective versions of the most essential bits of marketing copy for your brand, including:

+ Brand Purpose (mission / vision)
+ Golden Thread (the 'extended' why)
+ Brand Pillars (content categories)
+ Brand Statement (elevator pitch - tightened-up 'why')
+ Origin Story (your 'about us' page)

Workbook + Videos
Every module has video, audio  and written transcript to help you do the work in the way most comfortable for you. A comprehensive workbook guides you through, step-by-step, one exercise at a time.
(but keep the digital version if you want to re-print any pages or exercises
My 'whyfinding' formula at a FRACTION of the cost
To do this work with me 1-to-1 you'll need to invest a minimum of $3000... this course gives you the exact formula I use with my 1-to-1 clients for less than 1/6th of the investment!
Let's Do This...
Find Your Magic Workbook + Video Course 
Benefits of Finding your Magic
Get super duper CLEAR and find yourself in almost effortless 'flow' way more often
Create raving fans who cannot get enough of you and your products
Charge more without hearing those fatal words 'you're too expensive'
Stand out from your competitors and attract only the best clients
If you're not happy with the Find your Magic course for any reason, get a full refund within the first two weeks!
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