Find your Purpose: Gain clarity, alignment, and momentum as you make the world better & become totally irresistible to the people you most want to serve.
Do You Want More? 
  • Clarity
  • Alignment / Flow
  • Momentum / Ease
  • Inquiries / Leads
  • Influence / Authority
  • Clients / Sales
  • Demand / Consistent Business
  • Cashflow
  • Profit 
  • Differentiation
  • Audience
  • Buzz & Press
  • Big opportunities
  • Legacy
  • Freedom
  • Fulfilment
  • FUN
What if I told you all of these things start with just one simple strategy
... and I can show you exactly where to start?
Thank You Nic for Lighting Me Up

"I was stumped by my why until Nic said something that shifted me. I told her all my thoughts and feelings and what I had been discovering and then she did what she is amazing at - I can’t even describe what it is really, but she worked her magic with hints and ideas… and then BAM! lightning struck me!! I found my why!! Holy crap! it just all came together in an instant.

Apparently I screeched or screamed because my husband called from downstairs asking me if I was okay haha! But I was too excited to answer him. THANK YOU NIC FOR LIGHTING ME UP!"

That Strategy?
Find Your Why & Apply It 

My name is J.Nichole Smith, but you can call me Nic. I am the "Whyfinder" - I am an author & one of the world's leading niche branding experts. My superpower is helping entrepreneurs find their 'big why' and apply it, to create freedom and fulfilment by building a niche brand  instead of just businesses.

My expertise comes from:

15+ years of building my own brands

15+ years of helping everyone from solopreneurs to billion dollar corporations find their purpose & use it to grow their impact and their revenue.
A Masters in Marketing with Distinction from one of London’s top business schools.
I believe purpose-obsessed entrepreneurs will change the world. Will you be one of them?
Find Your Purpose.
Your Legacy Starts here...
The time has come for you to find the EXACT thing that truly lights you up, and get crystal-clear on who you're wild about serving - while getting alignment between what you love, what you sell AND the impact you want to make in the world. 
Where to Start?
When you're an entrepreneur, creating change in the world, and finding freedom and fulfilment for yourself by building a brand, starts with knowing what matters... to YOU and t0 your IDEAL CUSTOMER.

  • What do you want?
  • What are you good at?
  • What impact you want to have?
  • Why does what you do matter?

Finding the answers to these questions is hard enough, but being able to effectively communicate them (turn your 'why' into real, tangible impact and money) is an even bigger challenge.

Find Your Magic is simple step-by-step Whyfinding 
No more wondering or worrying - finally you can get the clarity, alignment and momentum you've been searching for with ease.
AMAZING PRAISE from some of our Whyfinding Magic Makers
"I can't recommend Find Your Magic enough. It was exactly the boost I needed to start building my brand."
- Elizabeth
"Nic helped me grow my brand and I couldn't be more proud of it. I never would have gotten where I am without her."
- Terran
"You will slice through your 'ifs' 'ands' or 'buts'... and have a shit-ton of OMG moments. Do the work - you and your mission are worth it."
- Nat
"I can't wait to do it again. If you haven't done it, please do, it's the best. Nic's help is on-point!"
- Marla
How Does Find Your Magic Work?
Based around a comprehensive workbook with video tutorials (plus audio and transcripts if you prefer to listen or read) Find your Magic takes you through the steps of: FINDING your WHY, Connecting your WHY with WHAT YOU SELL & CRAFTING the essential marketing COMMUNICATIONS you'll need to make the magic work.

1. Discover the secret formula to ensure you're building a brand instead of a just business.

2. Take the Quiz to establish where you are now and where your strengths and gaps are moving forward.

3. Get clear on YOUR freedom & fulfilment plan, and what you'll need to get there.

4. Leverage my signature system to find your unique 'why'

5. Discover the magic connection between your 'why' and what you sell.

6. Craft your fuzzy, wordy 'why' into tight, effective versions of the most essential bits of marketing copy for your brand, including:

+ Brand Purpose (mission / vision)
+ Golden Thread (the 'extended' why)
+ Brand Pillars (content categories)
+ Brand Statement (elevator pitch - tightened-up 'why')
+ Origin Story (your 'about us' page)

I finally have direction
"Thanks to Find your Magic, for the first time in more than three years I feel like I have direction."
- Kristy
Workbook + Videos
Every module has video, audio  and written transcript to help you do the work in the way most comfortable for you. A comprehensive workbook guides you through, step-by-step, one exercise at a time.
WE SUGGEST YOU PRINT IT OUT
(but keep the digital version if you want to re-print any pages or exercises
I am so excited to move forward now
"Thank you so much! I love how you were able to point out things that were RIGHT THERE that I just wasn't seeing. I am so excited to move forward now! Getting Find Your Magic, doing the Whymapping and brand statement has been invaluable. I know Nic jokes that Whyfinding is her superpower but goddam it really is!"
- Chantal
My Signature Whyfinding formula at a FRACTION of the cost
To do this work with me 1-to-1 you'll need to invest a minimum of $3000... this course gives you the exact formula I use with my 1-to-1 clients for less than 1/6th of the investment! PLUS you still get access to me in our exclusive, private Facebook Group!
Let's Do This...
Find Your Magic: Simple Whyfinding System
Benefits of Whyfinding
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Finally FOCUS... on the RIGHT stuff
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Get out of resistance and find FLOW
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Get super duper CLEAR on your PURPOSE
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Create raving fans who cannot get enough of you and your products
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Charge more without hearing those fatal words 'you're too expensive'
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Stand out from your competitors and attract only the best clients
MONEY BACK GUARANTEE
If you're not happy with the Find your Magic course for any reason, get a full refund within 30 days.
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