"I was stumped by my why until Nic said something that shifted me. I told her all my thoughts and feelings and what I had been discovering and then she did what she is amazing at - I can’t even describe what it is really, but she worked her magic with hints and ideas… and then BAM! lightning struck me!! I found my why!! Holy crap! it just all came together in an instant.
Apparently I screeched or screamed because my husband called from downstairs asking me if I was okay haha! But I was too excited to answer him. THANK YOU NIC FOR LIGHTING ME UP!"
My name is J.Nichole Smith, but you can call me Nic. I am the "Whyfinder" - I am an author & one of the world's leading niche branding experts. My superpower is helping entrepreneurs find their 'big why' and apply it, to create freedom and fulfilment by building a niche brand instead of just businesses.
My expertise comes from:
15+ years of building my own brands
+ Brand Purpose (mission / vision)
+ Golden Thread (the 'extended' why)
+ Brand Pillars (content categories)
+ Brand Statement (elevator pitch - tightened-up 'why')
+ Origin Story (your 'about us' page)